Download TV Commercial (.wmv) - 6.3 Mb   Download TV Commercial (.mov) - 27 Mb Sample 3D-motion ad for a central heating system for the home. This is an entirely computer generated ad. It is classical Christmas and winter oriented television promotional advertising. The Butterfly-of-Homy-Warmth -the customer's logo design- flits and flutters through the cold house and infuses it with reviving warmth. Christmas' atmosphere abounds. Magic sparkles beyond a cold door, the customers' products take on the magical traits of fireworks, with sparkles raining from the butterfly wings. One of the advantages of this ad design is that even though the Christmas mood is strongly present, it can nevertheless be used at nearly any time of the year.

The Difference that Makes a Difference Through television's ability to communicate sight, sound, motion and emotion, TV advertising lends a "larger than life" image to a product or service. The mere fact of being on television is often enough to really set a business apart from its competitors. All in the service of differentiation: be seen to have differences which make a difference. Businesses benefit immensely from this. It not only dramatically heightens consumers' perception of a product, but also of the associated brand. When consumers make up their mind about who to do business with this can make the difference that makes a difference. Blockbuster after blockbuster proves it: people adore 3D computer animated character story-telling. Applied to commercials, they provide a certain appeal that is difficult to achieve with actors or mere product displays. No wonder that series of animated ads can be exceptionally long-running, several decades in many instances. If a picture is worth a thousand words... 30 seconds of 3D animation is worth about one million words ...

Download Show Reel (.wmv) - 13.0 Mb   Download Show Reel (.mov) - 12.9 Mb Drive was a TV show sponsored by a chain of hardware stores. The customer was looking for a suitable advertising strategy to promote their products. To reach the target audience - gamers - they decided to offer a TV program featuring news and reviews about the latest games on PCs, consoles and other gaming platforms. In effect, this not only advertised the software, but it also promoted their store. To help cover some of the production costs, the primary customer welcomed 3d-animated ads for other advertisers, adding further variety to the already richly appointed show. The strategy worked great. The hugely popular Drive show aired for 2 years. The show was entirely shot with virtual sets. Live action footage of the host was shot in front of a green screen and composited into numerous virtual environments custom-made just for this promotional advertising show. Each segment ran for 8 to 15 minutes at a rate of about 8 per month.